Three Ways to Increase Website Traffic and Dominate Search in 2020
This blog article was prepared for small business owners and entrepreneurs by New England Web Services and features three ways to increase website traffic and dominate search in 2020. If followed correctly, the three ways outlined below can (1) help you gain an edge over your competition, (2) give you a boost in the search engines, and (3) provide you with greater online visibility.
Increasing website traffic and dominating search is really not an overly complicated or time-consuming process. Unfortunately, though, many small business owners and entrepreneurs don’t realize this, so they do nothing (or very little) to improve their website presence. Hopefully, this article will change that, and by doing so, the lives of many small business owners and entrepreneurs.
Without further ado, here are three ways to increase website traffic and dominate search in 2020:
Optimize Your Website for Search Engines
The first way is to optimize your website for search engines, also known as search engine optimization or SEO. By optimize we mean review each page (article/post) on your website to ensure that proper keywords and keyword phrases are being used in the title, description, and text that is meaningful to your target audience – making adjustments where needed. It might be helpful to do some keyword research prior to performing this step. If your website is developed in WordPress, we strongly recommend using the Yoast SEO plugin.
Create Content Consistently
The second way is to create content consistently and frequently that is relevant to your niche. The content you create and publish should (1) be informative and engaging, (2) answer to the needs of your target audience, and (3) solve problems and offer solutions. The frequency at which you create and publish content will determine how successful you will be in increasing website traffic and dominating search. Equally important in determining how successful you will be is where you publish your content for your target audience to find and view. It is highly recommended to publish some of the content you create to your website, and some of the content (such as announcements, blog articles, messages, and press releases) to a content publishing platform, such as ViewMoreInfo.com. Click or tap here to learn how ViewMoreInfo.com can help you increase website traffic and dominate search in 2020.
Perform Content Marketing
The third way is to perform content marketing. What exactly is content marketing? In its simplest form, content marketing is about information and how it is prepared and broadcasted. In other words, content marketing is about marketing a business through informational, educational, or entertaining content. The following three external links provide more information on this topic:
https://contentmarketinginstitute.com/what-is-content-marketing/
https://contentmarketinginstitute.com/2017/07/explain-content-marketing/
https://www.impactbnd.com/blog/what-is-content-marketing
Final Thoughts
If you haven’t already done so, we recommend setting up a Google Analytics account for your website so you can begin tracking and monitoring the traffic your website receives. The information provided by Google Analytics about the traffic your website receives is invaluable and will give you insight into what is and is not working on your website.
Certainly, there are more time-consuming and expensive ways to increase website traffic and dominate search that small business owners and entrepreneurs can employ, but the three ways outlined above are the most effective yet least costly for 2020.
If you want more information about this subject or need help increasing traffic to your website, call New England Web Services at (860) 249-1341 or visit www.NewEnglandWebServices.com.
